The Incentive Group CEO Doug Press Presented Innovation Spotlight at B2B Online

The Incentive Group CEO, Doug Press, presented B2B Online attendees with best practices, proven results, and financial justification in support of the utilization of a B2B Customer Loyalty program to accelerate B2Be-commerce performance.

White Plains, United States - November 28, 2018 /PressCable/ —

The Incentive Group, a full service Loyalty Agency specializing in B2B, was a leading sponsor of B2B Online in Miami this month. This conference is where leading Manufacturers and Distributors share and learn about new innovative tactics to bring their customers the best online experience. Attendees learn from industry professionals how to successfully build their B2B eCommerce businesses and optimize their profitability.

The Incentive Group CEO, Doug Press, presented the Innovation Spotlight session on Day 1: “Elevating B2B eCommerce Performance through Loyalty!” Attendees were presented with best practices, proven results, and financial justification in support of the utilization of a B2B Customer Loyalty program to accelerate B2Be-commerce performance.

“Our clients seek tools to optimize their unique B2B e-commerce challenges and have found that the engaging and motivational strategies we provide contribute to increased adoption, AOV, repeat purchases, cross sell, upsell, referral, and retention,” said Doug. “Layering on an exciting Loyalty Program to a B2B Digital Marketing strategy is like adding Rocket Fuel… accelerating results while also engendering deeper, more pervasive customer loyalty.’

Doug has over 30 years of experience working on the client (former Computer Industry CMO) and agency sides of B2B marketing. Over the years Doug has led his team to create B2B Loyalty Programs for major companies including Coca-Cola, NEC, Samsung and many others. Competitive advantage is delivered to clients through The Incentive Group’s inGauge loyalty platform, engendering a robust Digital Dialogue with customers, driving eCommerce and Omnichannel revenue, margin and ROI results.

The Incentive Group specializes in B2B customer loyalty, channel incentive and employee engagement programs. They provide a full suite of services encompassing every aspect of loyalty program design, administration and fulfillment. From turnkey program development down to 1099 issuance, they eliminate the burden on their customers by doing all the heavy lifting. Their Reward Headquarters team curates the client’s custom catalog from an impressive collection of brand name merchandise and travel rewards, along with reloadable debit cards and delights all participants through the customer service hotline. Services also include Data Capture & Reporting, Quiz & Survey creation, Optimization through performance analysis, CMS/LMS platform integration and fostering an ongoing, bi-directional customer conversation, yielding invaluable insights.

With over 30 years of history proving superior results to clients across the spectrum of size and industry, they’ve developed a track record of meeting and exceeding client goals. Coupled with their company’s objective of leading technology and loyalty trends, they proactively deliver best practices every single time.

Contact Info:
Name: Courtney Mancini
Email: Send Email
Organization: The Incentive Group, Inc.
Address: 399 Knollwood Road, White Plains, NY 10603, United States
Phone: +1-914-948-0904

For more information, please visit http://www.incentivegroup.com

Source: PressCable

Release ID: 452033

Latest News

Streep, Miranda and Stone are named as Met Gala co-0chairs

Nov 19, 2019

NEW YORK — Next year's Met Gala may be the closest we'll ever come to getting a Miranda Priestly moment at the starry event. Meryl Streep has been named as a co-chair of the Metropolitan Museum of Art's Costume Institute. The Oscar-winner played Priestly, a thinly veiled fictional version of Vogue editor Anna Wintour, in the movie "The Devil Wears Prada." Wintour clearly has no hard feelings because she selected Streep as a co-chair along with Lin-Manuel Miranda and fellow Oscar-winner Emma Stone. Designer Nicolas Ghesquiere rounds out the group. The gala's theme is "About Time: Fashion and Duration," which...

Olivia Newton-John's final 'Grease' ensemble fetches $405K

Nov 19, 2019

BEVERLY HILLS, Calif. — Two collectors said you're the one that I want to Olivia Newton-John's iconic "Grease" leather jacket and skintight pants at an auction Saturday in Beverly Hills. Julien's Auctions says the combined ensemble, which Newton-John's character Sandy wears in the closing number of the 1978 film, fetched $405,700 total. The leather jacket sold for $243,200 and the pants, which Newton-John famously had to be sewn into, went for $162,500. Other "Grease" memorabilia included a Pink Ladies jacket that went for $50,000 and a poster signed by Newton-John, John Travolta, director Randal Kleiser and producer and songwriter John...

Scorsese, De Niro and Pacino on time and 'The Irishman'

Nov 19, 2019

NEW YORK — They come into the room not like the moveable Mount Rushmore that they are but like three old friends, energized by being in each other's company. They are chatting about movies. Martin Scorsese comes first, then Al Pacino, then Robert De Niro. They're trailed by a small army of publicists and assistants that quickly recedes out of the room. Constant through the momentary commotion is Scorsese enthusiastically remembering Michael Powell and Emeric Pressburger's "A Matter of Life and Death," and quoting its lines to a rapt Pacino. Their movie, "The Irishman," also deals majestically with matters of...

Trump calls for Spicer votes on 'Dancing with the Stars'

Nov 19, 2019

LOS ANGELES — President Donald Trump is trying to influence votes on ABC's "Dancing with the Stars." Trump on Monday tweeted that viewers should vote for former White House press secretary Sean Spicer. The president called Spicer a "good guy" and wrote "he has always been there for us!" Spicer tweeted his thanks with instructions on how viewers can cast votes. Spicer has been paired with professional dancer Lindsay Arnold as they compete for the mirror ball trophy. He says he's doing it "to have fun and make it a really good experience." Trump supporters have embraced Spicer, but opponents...

Timothée Chalamet grows up with 'The King'

Nov 19, 2019

VENICE, Italy — There aren't many directors who would be happy about a film taking nearly seven years to get off the ground, but that's precisely the case with David Michôd's "The King." The long development process, delays and studio changes for his and Joel Edgerton's vision for a Henry V film had a silver lining. By the time they were ready to go, an exciting new talent had emerged: Timothée Chalamet. "It was a beautifully fortuitous thing that it took us that long to get made," Michôd said last month after its world premiere at the Venice Film Festival...

Search
Broaden

Asean Scoop delights in the creative world of the Entertainment industry providing an inside look on various aspects.

Contact us: sales@aseanscoop.com