Gene Schwam, Veteran Hollywood Publicist to Elvis Presley, Julie Andrews and More, Dies at 96

Variety - Oct 17, 2026

Veteran Hollywood publicist Gene Schwam, who represented top talent including Elvis Presley, Blake Edwards, Julie Andrews, Barbara Eden and Lenny Bruce, died Friday in Los Angeles after a brief illness. He was 96. Schwam co-founded Hanson & Schwam Public Relations with Adeline Hanson in 1955, establishing an independent publicity agency that would endure for decades. […]

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